Summer is the season of shared adventures. Festivals, holidays, city trips, beach days or just a getaway in a countryside cabin. The kind of moments you usually spend with friends – and yes, that often comes with shared costs. With Tikkie’s feature Groepie, splitting them is as simple as it should be.
Together with Tante Tini, we created a campaign that brought a summer full of shared adventures to life – without letting costs kill the vibe. Five real groups of friends filmed their own summer adventures: from tank stops to trips, from beers to groceries. We shaped it all into one recognisable style – a true creator-first campaign that ran throughout the entire summer. Here’s our look back at a season full of stories, memories and easy shared payments.
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